![]() If U Don't Own The Masters, The Master Owns U A Continuing Series focused on Issues Within the Music Industry and How It Affects Every Artist's Freedom. PART I: Introduction & Coupling The record industry is a business. Business does not know of love and creativity - its sole existence is based on money & power. It xists 2 exploit creative talent in order 2 harvest the maximum profits 4 the owners of the business and the narrowing number of parent companies controlling all the media outlets of our culture.
After decades in this business,
The fight 2 free the music is a fight 4 control. The more control that a political or business power has over u, the more freedom u lose in the process. It is important 4 us 2 b aware of & united in any issue that concerns the loss of creative freedom. Having the ability 2 xpress one's self creatively is one of the things that makes us human - what does it make us if that is taken away? I'm afraid it takes us that much closer 2 our friends in the animal kingdom - the ones that r locked in cages with no room 2 move & fed a bunch of poison. Why should anyone have control over something u have created? Manipulating ur art & feeding it 2 consumers in any fashion they wish, all the while ur "locked in the cage" unable 2 do a single thing about it. It's a rape of the soul. How would that make u feel? Think about it. COUPLING
4 a more specific aspect of how an artist loses freedom, we'll look at an industry term called "coupling" and how it affects an artist in losing control of their work. Coupling is the practice of putting an artist's performance(s) together with those of other artists. Just as "compilations" r albums with a bunch of different artists. 4 an example of how this has already been done 2 some of Coupling / Compilations r dangerous in the sense that:
Coupling should also b a concern 4 new or breaking artists as their work may b included on a sampler in which no royalties r paid as it is a promotional item. Coupling is just one small part of a large machine that can have a huge impact on an artists image, finances, and the right 2 creative freedom with his/her work. "If U Don't Own Ur Masters, The Master Owns U" As this series continues, we will explore several other areas in which artist's rights r exploited in the name of big profits. Stay tuned, freedom is a beautiful thing. |